Built BY Clay | Invictus
Become Unconquered.
150 clients
trained
1500+ sessions
coached
98% client
retention rate
7+ certifications
& specialties
10+ years experience
Strength is earned. Discipline is freedom.
Certified in personal training, corrective exercise, performance enhancement, bodybuilding, and nutrition, Clay builds science-based programs for men and women 40+, busy professionals, and anyone ready to stop guessing and start training with purpose.
The method ❊
Custom programs, built around your goals, equipment, and lifestyle — not one-size-fits-all.
01Weekly support and real accountability — regular check-ins and program updates so you always know what’s next.
02Train with purpose and see real results — stop guessing, start training with a plan built to get you stronger, fitter, and healthier.
03Training,
tailored to you
Each plan offers a different pace—but all are built to meet you where you are, and move you forward with intention.
Free Assessment
Not sure where to start? Book a free assessment with Clay to talk through your goals and find the right plan for you — no cost, no commitment.
Not ready for a full plan? This 60-minute session is perfect after your free trial—or as a one-off, personalized workout.
1 private 60-minute session
Mix of HIIT and strength training
Book your time here: https://builtbyclayinvictus.as.me/?appointmentType=97255110
4-Day Training Program
A complete 4-day strength and hypertrophy program: Legs, Chest, Back + Biceps, and Shoulders. Get the exact exercise selection, session structure, and training standards Clay uses with his private clients. Instant PDF download, $49.
Your next chapter,
told by others
I can't say enough good things about Clay--if you're serious about your goals whether it's to bulk up and get huge or lean down and drop a few pounds--there is
NOBODY who will be more dedicated to your goals than Clay Lancon. You gotta do the work--but he for sure knows how to build you a roadmap to get there.
Add in someone with actual researched knowledge about diet, supplements and recovery. The fact that he has an open slot IS the sign you’ve been waiting for. I worked out with clay at 6AM 4 days a week for a year—I went from 190 to 220—my strength gains were incredible. From 20lb presses to 75lb presses. I don’t think in the 52 weeks we trained together he ever missed a class. Clay is the king.
Frederick Churbuck
On and off for 8 years, I’ve gained the confidence to lift heavier with proper form and a much better understanding of gym equipment. Clay is easy-going, friendly, and extremely knowledgeable, while still pushing me to challenge myself. His training is adaptable to individual needs, and he’s helped me achieve my physical goals while keeping workouts fun, consistent, and accountable.
Shara Perry
“I’ve been training with Clay for 4–5 years. When I started, I wasn’t a gym person at all. Clay’s laid-back, judgment-free approach made me feel comfortable while his knowledge helped me understand what we were doing and why. He can always adapt an exercise if something isn’t working for me without losing sight of the goal.
Today, I’m more confident, motivated, knowledgeable, and consistent in the gym. My experience with Clay has been nothing short of amazing. You’re in good hands.”
Jesse Duke
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[Client Name]
Ready to train with
purpose?
Apply for online coaching — tell me about your goals, experience, and equipment, and I’ll follow up to see if we’re a good fit.